DISCOVER OUR FITS
THE RONNIE
Our Ronnie jeans are cut from stretch denim, with an extra skinny leg and tapered ankle. They’re the closest fit we do - try them out.
EXTRA SKINNY FIT
TAPERED ANKLE
STRETCH DENIM
FULL LENGTH
SUPPORTS BCI
SHOP THE RONNIETHE CIGARETTE
The Cigarette is our standard skinny fit jean, tapering at the ankle for a close fit. They’re cut from comfortable stretch denim, with a relaxed creased finish.
SKINNY FIT
TAPERED ANKLE
STRETCH DENIM
FULL LENGTH
SUPPORTS BCI
SHOP THE CIGARETTE
THE REX
Our Rex Jeans are an everyday essential. The denim is soft with a little stretch, and the legs are slim, finishing at a tapered ankle - you can’t go wrong.
SLIM FIT
TAPERED ANKLE
STRETCH DENIM
FULL LENGTH
SUPPORTS BCI
SHOP THE REXTHE DEAN
Comfortable stretch denim, with a classic slim leg and cropped ankle. The Dean Jeans are an easy style for day-to-day wear.
SLIM FIT
STRETCH DENIM
CROPPED LEG
SUPPORTS BCI
SHOP THE DEAN
THE JACK
The Jack Jeans are a new staple in our denim collection. Cut from rigid denim, with a little stretch. They’re shaped to a tapered, straight fit with a cropped ankle.
TAPERED FIT
STRETCH / RIGID DENIM
CROPPED LEG
COMES IN CORDUROY
SUPPORTS BCI
SHOP THE JACKTHE IMPORTANT STUFF
SUSTAINABILITY
REDUCED WATER CONSUMPTION
Much of our collection is produced in factories using innovative water saving and water recycling processes.
THE BETTER COTTON INITIATIVE
We’ve partnered with the BCI and are committed to improving cotton farming practices globally.
READ MORE
CARE FOR YOUR DENIM
HOW TO WASH YOUR JEANS
Wash in cold water, inside out and only when absolutely necessary. Spot clean with soap and water when you can - use mild detergent to stop the color fading.
HOW TO SOFTEN DENIM
Soak them in cold water, hang dry and wear in.
HOW OFTEN SHOULD YOU WASH JEANS
Retain the colour and shape by washing your jeans as little as possible - it’s kind to the planet, and to your jeans.
CAN YOU PUT DENIM IN THE DRYER
Denim put in the dryer breaks down, the colour fades and the shape distorts. Always air dry your jeans - natural is better.