Shop men's denim collection.

The Denim Guide

New fits and classic washes, with a touch of distressing for a worn-in vibe. Sustainably made, our denim supports the Better Cotton Initiative. Great jeans last forever - find yours.

DISCOVER OUR FITS

THE RONNIE

Our Ronnie jeans are cut from stretch denim, with an extra skinny leg and tapered ankle. They’re the closest fit we do - try them out.

EXTRA SKINNY FIT

TAPERED ANKLE

STRETCH DENIM

FULL LENGTH

SUPPORTS BCI

SHOP THE RONNIE

THE CIGARETTE

The Cigarette is our standard skinny fit jean, tapering at the ankle for a close fit. They’re cut from comfortable stretch denim, with a relaxed creased finish.

SKINNY FIT

TAPERED ANKLE

STRETCH DENIM

FULL LENGTH

SUPPORTS BCI

SHOP THE CIGARETTE

THE REX

Our Rex Jeans are an everyday essential. The denim is soft with a little stretch, and the legs are slim, finishing at a tapered ankle - you can’t go wrong.

SLIM FIT

TAPERED ANKLE

STRETCH DENIM

FULL LENGTH

SUPPORTS BCI

SHOP THE REX

THE DEAN

Comfortable stretch denim, with a classic slim leg and cropped ankle. The Dean Jeans are an easy style for day-to-day wear.

SLIM FIT

STRETCH DENIM

CROPPED LEG

SUPPORTS BCI

SHOP THE DEAN

THE JACK

The Jack Jeans are a new staple in our denim collection. Cut from rigid denim, with a little stretch. They’re shaped to a tapered, straight fit with a cropped ankle.

TAPERED FIT

STRETCH / RIGID DENIM

CROPPED LEG

COMES IN CORDUROY

SUPPORTS BCI

SHOP THE JACK

THE IMPORTANT STUFF

SUSTAINABILITY

REDUCED WATER CONSUMPTION

Much of our collection is produced in factories using innovative water saving and water recycling processes.

THE BETTER COTTON INITIATIVE

We’ve partnered with the BCI and are committed to improving cotton farming practices globally.

READ MORE
Close up of a sewing machine.
Pile of jeans on a chair.

CARE FOR YOUR DENIM

HOW TO WASH YOUR JEANS

Wash in cold water, inside out and only when absolutely necessary. Spot clean with soap and water when you can - use mild detergent to stop the color fading.

HOW TO SOFTEN DENIM

Soak them in cold water, hang dry and wear in.

HOW OFTEN SHOULD YOU WASH JEANS

Retain the colour and shape by washing your jeans as little as possible - it’s kind to the planet, and to your jeans.

CAN YOU PUT DENIM IN THE DRYER

Denim put in the dryer breaks down, the colour fades and the shape distorts. Always air dry your jeans - natural is better.